South Korea Adds NewJeans as Tourism Ambassadors to Ride K-Pop ‘Hallyu’ Wave

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For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

South Korea has announced the K-pop girl group NewJeans as its tourism ambassador.

South Korea's global cultural influence, known as the Hallyu wave, has profoundly impacted its tourism industry. This surge in popularity, driven by Korean pop culture, entertainment, music, TV dramas, and movies, has significantly attracted younger international visitors to the country.

Formed in 2022, the five-member band of Danielle, Minji, Hanni, Haerin and Hyein has quickly risen to prominence, making history as the fastest non-Japanese act to headline Tokyo Dome in less than two years since its debut. The girls also became the first K-pop female group to win Group of the Year at the 2024 Billboard Women in Music Awards.

NewJeans will now join the list of K-pop megastars BTS, Squid Game star and Emmy-winner Lee Jung-jae, K-pop sensation EXO, Premier Leag

South Korea Adds NewJeans as Tourism Ambassadors to Ride K-Pop ‘Hallyu’ Wave

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