This Is How Wealthy Chinese Female Travelers Think of Travel

Women made 80% of travel decisions and accounted for 6 out of 10 Chinese tourists last year.

Chinese women are embracing a new era of travel characterized by greater boldness and exploration, and the shift is prominent among luxury travelers, shared a recent report by Finn Partners.

Sharing insights with Skift, Jenny Lo, managing partner, China at Finn Partners, said the study aimed to understand how broader social changes influence Chinese women's perceptions of travel, particularly in terms of motivations, habits and influences.

"The traditional image of affluent Chinese female travelers shopping at Louis Vuitton in Paris or dining with their multi-generational families has evolved," the research indicated.

The concept of luxury has transformed from acquiring material possessions to achieving self-contentment. Travel now fits into this new luxury narrative as a rewarding experience that offers personal fulfillment, "me time," joy, and recognition of achievement.

Approximately two-thirds of respondents said they view luxury as total priv