Country Inns undergoes brand overhaul to attract young male business travelers
Skift Take
Staid roadside hotel brands are awakening to the existence of branding and the importance it holds in capturing the market of travelers most often on the road these days: young, business oriented, and design conscious travelers.
In an effort to attract business travelers and a younger demographic, executives at Country Inns & Suites are updating their brand and introducing a new modern room prototype.
During Country In
