CEOs of Awaze Group and Evolve on What Consumers Want Now: Full Video
Photo Caption: Awaze Group’s Henrik Kjellberg and Evolve’s Brian Egan chat with Skift Short-Term Rental Reporter Srivdya Kalyanaraman. Ryan Bourque
Skift Take
A short-term rental customer can shift up and down the value chain better than most. Awaze Group’s Henrik Kjellberg and Evolve’s Brian Egan share why they believe their consumers' demands are different from those in other industries.
Executives in the short-term rental industry believe their customers possess a unique level of flexibility: Consumers may go low-budget hiking in Albania one week, then stay at a 5-star Italian getaway the next.
Awaze Group CEO Henrik Kjellberg and Evolve Co-founder and CEO Brian Egan spoke in detail about their customers to Skift Short-Term Rental Reporter Srivdya Kalyanaraman at the 2023 Short-Term Rental Summit.
In their discussion, Kjellberg and Egan explored the implications of catering to the ever-increasing demands of both their users and property owners. They emphasized the importance of focusing on specific markets and building a strong presence within those markets, rather than expanding into new geographical regions.
You can watch a full video of their discussion as well as read a transcript of it below.
https://youtu.be/bX5zcXY5THISrividya Kalyanaraman: So, we have the largest suppliers in Europe and U.S. here. Awaze, w
