Google Bard's Travel Planning Capability Is Same as ChatGPT's — Unimpressive
Skift Take

Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.Google released limited access to Bard, essentially its own version of ChatGPT, earlier this week. If today were six months ago, it would be more exciting. But compared to what is available today, the chatbot’s abilities are not particularly impressive.
I joined the Bard waitlist and was granted access shortly after, so I tried it out.
Like the basic ChatGPT product, Bard only provides general answers. When prompting the chatbot for a travel itinerary, for example, it gives general ideas of what to do with some references to real places. It is unable to provide details like events or current hotel rates, the same shortcoming as ChatGPT.
When prompted for a three-day trip to London focused on modern art and Indian food, it gave three variations of suggestions for some of the most popular museums and restaurants. That could be helpful to someone early in the planning process who has never been to London, but that’s basically the extent of the capabilities at the moment.
The itineraries ten