Tourism to Australia grows in 2012 led by China and South Pacific
Skift Take
Australia is in an optimal position to benefit from the explosion of outbound travel in Asia, but will need to differentiate itself to stand out to travelers seeking the history, culture, and shopping available in Europe.
A total of 6.1 million international visitors arrived in Australia last year, an annual increase of 4.6 percent, reported Tourism Australia last week.
The primary source of growth is the outbound Asian market, which has been making a big impact in destinations around
