New Marriott Apartment Brand Bets on Blended Leisure and Business Travel
Skift Take
Marriott International is debuting an extended-stay brand in the U.S. and Canada. Why buy a startup like Placemakr or Limehome when you can build your own brand?
Marriott International is debuting an extended-stay brand offering serviced apartment stays in the U.S. and Canada. The Apartments by Marriott Bonvoy product will play in the premium and luxury segments, syncing with Marriott's overall portfolio — which is in the upper half of lodging categories.
It's not the first time the world's largest hotelier has played in the branded serviced apartment space with upscale residential extended-stay units. One of its brands, Marriott Executive Apartments, has been doing exactly that for more than two decades with a product currently in Asia, Europe, the Middle East, Africa, and Latin America.
Yet the pandemic's boom in remote and hybrid working styles prompted a greater dema
