Swiss Air considers Beijing route to get more Chinese tourists into Swiss shops
Skift Take
Switzerland is already doing a great job in attracting Chinese tourists, but there’s really no thing as too many connections with a market that’s expected to keep growing for years.
Swiss International Air Lines Ltd. is exploring services on the Geneva-Beijing route as the entry of Air China Ltd. opens up potential for a code-share partnership.
Demand is being driven by a surge in the number of Chinese citizens vacationing in Europe, Chief Executive Officer Harry Hohmeister said in an interview. Geneva offers visitors a combination of Alpine scenery and luxury shopping, with
