The hotel room of the future will be an immersive digital experience and a bit creepy, too


Skift Take

Overall a good effort from a pure technology integration point of view, but leaves a lot to be desired from user experience design and emotional quotient perspective.

What will the hotel room of the future look like? It is a hugely valuable question that's been pondered over and worked on in various commercial and research projects worldwide, and a new one by Instituto Tecnológico Hotelero (ITH) in Madrid, Spain, in collaboration with international design studio SerranoBrothers, has come up with the best possible technology-driven answer we've seen so far. For this new project, to be presented today at the Spanish tourism fair FITUR, these orgs have worked with t