Show Travelers They’re Part of Solution, Not Problem

Destinations should aim to reassure travelers that they’re having a positive impact, by actively promoting sustainable tourism. That was the message from VisitScotland CEO Malcolm Roughead, speakin

Cruises

The Alaska Experiment That Could Reshape How Cruise Lines Navigate Wildlife

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

MSC Cruises + Skift | 1 week ago

Booking.com CTO: The New Bottleneck Is Teamwork

Many of the pressing issues in AI implementation are organizational, not technological.

Dennis Schaal | 5 hours ago

Hotels

Mews at Skift Data +AI Summit 2026

If your AI investment is being justified internally as labor savings, this session argued you're underselling the revenue case and overselling what's possible.

Adriana Lee | 6 hours ago

Online Travel

Priceline at Skift Data + AI Summit

Priceline's transparency play — show users their data, let them correct it — is a direct answer to the trust problem that has slowed AI adoption in consumer travel.

Dennis Schaal | 6 hours ago

Travel Technology

Brook Bay Capital, Inovia, and Highgate Technology Ventures at Skift Data + AI Summit 2026

If you are pitching travel AI to investors, lead with cost savings you can put on the income statement, not revenue lift you can only promise — measurability is what closes the deal.

Meghna Maharishi | 7 hours ago

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Show Travelers They’re Part of Solution, Not Problem — VisitScotland CEO

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