Saudi Arabia Will Pay Airlines Incentives to Connect Kingdom to Global Cities
Skift Take
Saudi Arabia's latest move to offer financial subsidy to carriers to connect its lesser-known destinations to global cities definitely speaks volumes about its intent to woo 100 million tourists a year by 2030.
Saudi Arabia will be offering financial incentives to carriers to fly routes that have so far been considered to be unprofitable helping them to link these destinations to major global cities.
With an ambitious goal to attract 100 million tourists a year by 2030, direct connectivity would definitely help, especially when it's a destination that has opened to tourists only as recently as 2019.
“The main purpose is to create direct flights to our main target markets,” Ahmed Al Khateeb, the tourism minister of Saudi Arabia said on Thursday. “The program will compensate airlines to co
