Marriott Says Loyalty Program Driving New Wave of Growth in Asia

Living with the pandemic prompted travelers to reevaluate travel priorities, and Marriott International used this as a favorable opportunity to reimagine ways to cultivate loyalty among customers.

Mariott Bonvoy — the hotel chain's loyalty program — is listed as one of the main ingredients in the group's recipe for success in Asia Pacific. "Marriott Bonvoy really is at the heart of our consumer strategy and we are doing everything we can to grow the program," said Bart Buiring, chief sales and marketing officer for Asia Pacific at Marriott International.

With more than 55 million Marriott Bonvoy members in the Asia Pacific, Marriott is hoping that inspires new commitments to itravel.

As part of this growth strategy, Marriott last year launched Korea’s first-ever co-branded hotel credit cards and two new co-branded cards were launched this year in Japan. The food and beverage offering — Marriott Bonvoy on Wheels ­ — currently available at over 75 hotels in India in over 20 cities, has been recently launched in Indonesia and Thailand.

Marriott International will also be integrating into Grab’s platform in phases — food delivery, payment, transport, loyalty and rewards, as well as advertising. "The access t