5 Takeaways From Latin America's Biggest Tourism Industry Event


Uruguay street scene

Skift Take

The Omicron variant wasn't stirring up as much anxiety as you'd expect among the tourism officials at this week's 25° Feria Internacional de Turismo de America Latina in Buenos Aires. Much of the talk was on the challenges of disparate border policies as destinations stay hopeful with their summer season arriving soon.

After enduring some of the world’s largest quarantine periods in Argentina, and having two of its main destinations — Brazil and Mexico — in the top five worldwide ranking for Covid-19-related deaths, the summer season is coming to Latin America as a breeze of fresh air. 

Most countries have reopened borders to foreign visitors with reasonable precautions and are expecting almost a full recovery of business. This is also causing trouble with the neighbors that are deciding to keep their barriers in place or implement measures to discourage outbound tourism. 

Airlines like British Airways, Jetsmart and Sky are returning to routes that were suspended during the health crisis and opening new ones, while the hospitality industry and destinations are ready to return in full speed and stop depending on the job subsides and bank loans that only partially aided their finances when normal activity was banned.  

With all that, the Omicron variant is still a distant threat for those who visited the 25° Feria Internacional de Turismo de America Latina (FIT), the biggest meeting for the sector