Airline CEOs Go Live and In-Person to Juice the Recovery
Skift Take
The pandemic has forced airline CEOs to be more accessible. Coming off the worst year in aviation's modern history, being front and center with workers and customers takes on a new urgency for CEOs looking to resuscitate business.
Soon after the outbreak of Covid-19, Korean Air CEO Walter Cho boarded a repatriation flight in South Korea bound for Wuhan, China, the epicenter of the pandemic, to support the cabin crew on the roundtrip flight.
This is just one example of how global airline CEOs have been increasing their visibility and becoming more accessible to boost confidence in travel as the industry is poised for travel’s recovery.
Six months later when Korean Air launched its "Care First" program, Cho and a team of executives joined employees for training on cabin disinfecting methods and safety guidelines before boarding an aircraft in Seoul to manually clean the plane themselves, an airline spokesperson said.
[caption id="attachment_434555" align="alignright" width="300"] Korean Air CEO Walter Cho cleans and disinfects a tray table during the global pandemic to encourage the public to fly. Photo courtesy of Korean Air[/captio
