Syria's Controversial Tourism Comeback and 11 Other Top Tourism Stories This Week


Skift Take

This week in tourism, Syria is seeing a pickup in inbound travelers despite still being an active war zone. Meanwhile, California's tourism industry is changing its marketing strategy because of increasing wildfires.

Tourism News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends. For all of our weekend roundups, go here.
Syria’s Tourism Industry Shows Signs of Life — But the Comeback Is Controversial: Is visiting a country an implicit endorsement of its leadership? Or can intrepid travelers frame it simply as a gesture of connection with its people? The situation in Syria raises these questions and more. How the California Wildfires Are Impacting Tourism: Several years of devastating wildfires have taken a toll on California tourism but have not affected overall visitor numbers. Instead, the fires have changed the way the state markets itself and made it harder for tourism employees to live in California. Wildfires Raise Challenges for California’s Tourism Management: After several years of historic wildfires, California has