Certify and Chrome River Join Forces and 13 Other Digital Trends This Week

Certify and Chrome River to Challenge Expense Leader SAP Concur: The combined Certify and Chrome River still pales in scope when compared to global behemoth SAP Concur. The approach of offering a variety of different services instead of a single platform, though, has potential in a fragmented global market for expense software services. Behind CWT’s Effort to Go Digital-First: The future isn’t here yet, but at least big travel management companies like CWT have come to realize the importance of improving the experience of actual travelers instead of focusing on travel managers alone. Hotels Tap New Tech to Clamp Down on Rogue Rates: Hotels are hiring companies to clamp down on online travel sites displaying cheap rates against their wishes. One of those startups, Fornova, has just bought smaller rival HotelsBI to broaden its rate-detection service. The deal is partly justified by