Trafalgar and Sister Brands Expand Into Southern and Eastern Africa
Photo Credit: Okavango Delta, Botswana. The Travel Corp. is finally expanding into southern and eastern Africa. Trafalgar
Skift Take
The Travel Corp. is taking three of its core brands to Africa for the first time. It’s a savvy move, leveraging the local knowledge and infrastructure of its sister companies on the continent, with the feel-good upside of boosting inbound tourism to Africa.
With 29 brands operating across 70 countries, The Travel Corp. is expanding into southern and eastern Africa, launching itineraries for three of its key brands.
While already active in Egypt and Morocco, Trafalgar, Contiki, and Luxury Gold will offer starting in 2019 a range of multi-day escorted vacations to South Africa, Namibia, Kenya, Zimbabwe, and Botswana.
The Travel Corp. has obviously seen a gap in the market, but the company also has loftier goals, said Gavin Tollman, former president of the parent company and current CEO of Trafalgar.
Mindful of the impact the drought in southern Africa has had on the tourism industry, “We made a decision that, instead
