Megatrends Video: Brands Embrace Diversity Message Amid Rising Neo-Nationalism


Skift Take

The latest version of President Trump’s travel ban was recently upheld by the U.S. Supreme Court, to the disappointment of many in the travel industry. Brands will continue feeling pressured to take a political stand to save their bottom lines.

In January, Skift published a Megatrend asserting that U.S. President Trump’s isolationist policies, including his three versions of the travel ban, and his racist rhetoric were forcing travel brands to get political in order to survive. Most travel brands are deeply inves