Skift • EveryMundo
Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman
Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman
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As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.
- Winning direct-channel customers
- The impact of competitor/partner relationships
- Where flight search begins, and their results.
As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this paper, we consider how performance marketing, SEO, and renewed attention to content can drive direct-channel conversions - sparing airlines steep third-party fees while growing loyalty and market share among new and existing segments of their consumer base.