First read is on us.

Subscribe today to keep up with the latest travel industry news.

What happens to a destination when there are just too many tourists?


Skift Take

There's an ethical challenge for consumers. Do you go to a place that's been radically transformed by tourism like Everest, Venice, or Angkor Wat? Or do you embrace something new?

Sites like St Peter’s Basilica in Rome or Angkor in Cambodia are likely on every travellers’ bucket list. The problem is, they’re also ending up on lists of threatened sites -- endangered by the sheer number of people who visit them.

“Most prominent sites in the world share this issue,” said Bonnie Burnham, president of the New York-based World Monuments Fund, which issues a biennial list of threatened cultural heritage sites around the world. Some inclusions on the 2012 World Monuments Watch list have been damaged by natural disasters or neglect, such as heritage sites in eastern Japan, Gothic Revival buildings in New Zealand and the oldest cemetery in Athens, Greece. But several are hurt by poorly managed tourism. “It really is about not having any kind of system for controlling the quantity of groups that go to the same place at the same time,” Burnham explained.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Hotels

Redefining Luxury Hospitality in 2025

Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.
Online Travel

What Travel Brands Should Know About China's RedNote

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.