Tourism campaign portrays Connecticut as a good place to do business and enjoy fall foliage
Skift Take
TV spots are marketed wisely: leisure ads go to New York for weekenders and day-trippers, while business-focused ads are aired nationally and likely benefit from the state’s proximity to Manhattan.
Connecticut is unveiling the second phase of a two-year, nearly $27 million tourism campaign, focusing on the state's economic development efforts as well as the fall foliage season.
Gov. Dannel P. Malloy's office announced Monday that the two-pronged fall initiative will tell the stories of companies in Connecticut that are "inventing the future today through innovation." It will feature ESPN,
