Adventure Travel Firm Intrepid Group Says It's Stronger After TUI Breakup
Skift Take
After kissing TUI goodbye, Intrepid Group has a new adventure -- to be a company with $1 billion in revenue. With experiential travel being the buzzword, and having incorporated lessons from TUI into the company, it may achieve the goal sooner than five years.
Editor's Note: Skift launched a new series, Gateway, as we broaden our news coverage geographically with first-hand, original stories from correspondents embedded in cities around the world.
We are featuring regular reports several times per month from Beijing, Singapore, and Cape Town, and look for us to add other cities soon. Gateway Singapore, for example, signifies that the reporter is writing from that city although her coverage of the business of travel will meander to other locales in the region. Read about the series here, and check out all the stories in the series here.
After calling off its four-year marriage to TUI Group, Intrepid Group aims to triple revenue to $1 billion within the next five to 10 years and plans on making a string of acquisitions.
Adventure, sustainable, experiential travel – call it what you like – is booming. There are new sources such as Chinese travellers who are no longer content with sightseeing. Intrepid Group's new adventure cruising product, launched in November, shows potential. The company is acquiring more adventure specialist inbound agencies in countries from Japan to Panama.
The marriage with TUI was one big adventure for probably the world’s largest adventure travel company, which carries more than 250,000 passengers a year. The companies' values and styles were different.
In the past 18 months since it bought back its shares, Intrepid Group has worked on “a return to stabil
