Meaning of Marriott-Starwood Deal and 2 Other Hospitality Trends This Week

Skift Take
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.
For all of our trends roundups, go here.
>>Choice Hotels recognizes that traveler behavior is changing: Choice Hotels CEO on Vacation Rentals and Instant Gratification for Millennials
>>Marriott’s purchase is really about two things: Marriott CEO Tells Starwood Loyalty Members ‘You’ll Be OK’
>>It’s been a big year for Marriott International: Marriott International’s 2015 Results in 4 Tweets and Graphics