First read is on us.

Subscribe today to keep up with the latest travel industry news.

Meaning of Marriott-Starwood Deal and 2 Other Hospitality Trends This Week


Skift Take

These are the hospitality trends we were talking about this week.

weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>Choice Hotels recognizes that traveler behavior is changing: Choice Hotels CEO on Vacation Rentals and Instant Gratification for Millennials

>>Marriott’s purchase is really about two things: Marriott CEO Tells Starwood Loyalty Members ‘You’ll Be OK’

>>It’s been a big year for Marriott International: Marriott International’s 2015 Results in 4 Tweets and Graphics

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Online Travel

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Expedia has been heavily involved in sports marketing, and has been using influencers more frequently, all of which dovetails with the experience of the company's new senior vice president of brand marketing & creative.