16 Best Quotes From U.S. Tourism Bureau CEOs in 2015
Photo Credit: Fred Dixon, president and CEO of NYC & Company. Skift
Skift Take
Driven in part by new research from Destination Marketing Association International this year, tourism bureau CEOs are shifting their emphasis toward better digital communications, data and research collection, and local neighborhood promotion.
We interviewed a ton of tourism bureau CEOs around the country in 2015 about their organizations' internal shifts in strategy, marketing and technology to better engage both the leisure travel and meetings sectors.
With bureaus facing increasing pressure to justify their funding and prove their economic impact, Destination Marketing Association International (DMAI) delivered its long anticipated, two-year DestinationNEXT research this past summer.
The comprehensive intelligence highlights new best practices in two-way digital communication with consumers, differentiating brand storytelling, and new partnership opportunities to drive economic development.
The challenge now for DMAI is to engage more international bureaus and more millennial bureau executives, and continually build the research and measure its relevancy year-over-year.
Following are some of the most illuminating quotes from American tourism bureau CEOs about how they're pivoting their organizations toward
