Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection
Skift Take
Media brands are aligning themselves with hotel properties around the world that serve as a touchpoint of their brand, expanding the realm of branded experiences in travel. But what is the opportunity that exists within the hotel industry, and how are these opportunities mutually beneficial for both parties involved? Where does the future of media brand and hotel company partnership lie?
For fans of Discovery Network, travel just got a whole lot more exciting.
Discovery Consumer Products, a division of Discovery Communications, recently announced a partnership with Scottford Hospitality to launch Discovery Destinations, an adventure travel resorts program representative of Discovery’s mission to explore and embrace the world.
The six partner resorts within Discovery Destinations’ portfolio include Nantahala Outdoor Center in North Carolina; Shaker Village in Kentucky; House on Metolous in Oregon; Goldmoor Inn in Illinois; Andaman Resort in Moganshan, China; and Terra Paradise in Costa Rica.
All of the hotels chosen offer experiences that speak to Discovery’s theme of igniting curiosity through the various activities offered— both onsite and offsite— that share the brand’s adventure-ridden DNA: nature walks, zip lining, deep sea diving, and eco-tours — just to name a few.
In addition, the properties are independently owned, 4-to 5 star-rated accommodation with fewer than 150 rooms each.
The relationship with Scottford Hospitality to create Discovery Destinations is reflective of what is becoming an emerging trend in the travel industry: branded experiences.
There have been plenty of media brands to opportunize on curating unique travel experiences through partnerships with members from the travel industry. Consider Travel + Leisure’s “T+L Journeys,” b
