Alitalia Shows Restraint in Its New Cabin Renovations
Skift Take
Alitalia can always introduce brand new cabin structures when it's profitable, but it's the customer experience improvements which should make the real difference here.
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What do you know, the new Alitalia looks familiar on the inside too.
Demonstrating smart use of capital, the airline has introduced new cabin classes which consist of a refurbishment and redress of existing cabin structures, incorporating other soft changes which harmonize with the airline's conservatively redesigned new corporate branding.
Some of the aesthetics from the airline’s new image, as reflected in its subtle livery and logotype changes, carry over into the decor of the new cabin interiors. The newly stylized larger, more confident ‘A’ is appears on cabin panelling, and on soft trim elements like the curtains, headrests and cushions. The airline says we should expect the same contemporary new designs to feature on menu cards, onboard amenities and on the branding of inflight programming and reading material—which is itself getting a refresh.
Borrowed is the New Fresh
Alitalia has kept true to its roots by relying on Italian craftsmanship and luxury automotive design, to drive the design of its clean, modernized interiors. But the structures used for are the same as the airline's existing cabins.
Of course, there's nothing wrong with a redress. It's
