Starwood's Room Growth Fell Short of Its Competitors in 2014
Skift Take
Starwood's board needed to take action to show its shareholders that it was taking steps to remedy its disappointing growth, both in terms of its own expectations and in light of its competitors' success.
Major hotel groups are in an arms race to introduce new rooms and enter new markets in a fight for the growing number of international travelers.
Amid the relatively recent growth, several of the groups including Marriott International, Hilton Worldwide, InterContinental Hotels Group, and Starwood Hotels and Resorts reported strong earnings this week.
The substantial net room growth reported in 2014, exceeded only by the group's six-figure pipelines, is one signal of the rebounding industry.
One reason that hotel profits are so strong is that rel
