Interview: Auberge Resorts CEO Wants to Give Guests More Control
Photo Credit: Auberge Resorts Collection CEO Craig Reid stands for a headshot. Auberge Resorts
Skift Take
As consumers become more accustomed to personalizing their shoes, furniture and experiences, it is only logical that they come to expect similar service from high-end hotels. Which brands will be ready to assist them could impact their future.
Editor’s Note: This interview is part of Skift's CEO interview series. This particular series is with hospitality CEOs talking about the Future of the Guest Experience and the evolving expectations and demands of hotel guests. Check out all the interviews as they come out here. Also, enjoy the previous series on the Future of Travel Booking, with online travel CEOs.
Auberge Resorts is a high-end collection of owned and operated hotels located across the U.S. and internationally. Each property is designed to reflect their unique outdoor surroundings, with an emphasis on personalized service and access to unique experience.
Auberge CEO Craig Reid joined the group in January 2014 following a more than 30-year career with Four Seasons Hotels and Resorts. His primary task is to expand the Auberge collection internationally through the Caribbean, Latin America, Europe and Africa.
Reid started his hotel career with a four-year apprenticeship that placed him in the hotel kitc
