Renaissance Hotels Turns to Celebrities for New Content Campaign
Photo Caption: Left: Shailene Woodley; right: Seth Rogan
Skift Take
The sumptuous artistry of the new book and its message of artistic inspiration help position the Renaissance brand as an insightful, like-minded host for creative professionals.
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A new photography book called The Art of Discovery, sponsored by Renaissance Hotels and produced by The Creative Coalition, launches today at Renaissance properties worldwide.
The theme of the book centers on 100 artists and celebrities who share moments of reflection describing pivotal moments in their lives that helped shape their careers. For Renaissance, those inspirational thoughts of discovery align with the hotel brand’s central market positioning: “Welcome to a World of Discoveries.”
The Creative Coalition, founded almost 30 years ago by a group of actors including Alec Baldwin and Susan Sarandon, leverages the influence of the entertainment industry to promote social welfare and arts education in the United States.
“What better way to help ensure that the arts flourish in America than to profile 100 success stories in the arts,” says Robin Bronk, CEO of The Creative Coalition and editor of
