Experiential Is All the Rage in Travel Media These Days
Photo Caption: AFAR has quickly claimed its stake as the experiential travel media company.
Skift Take
Some of the more enlightened travel media companies are going beyond the flashy, advertiser-driven media packages, AFAR is one of them.
In five years since its launch, AFAR Magazine has risen to the top echelon of the B2C travel magazine industry, and they did it right out of the gate with a focus on travel off the mass tourism grid.
Note: This is an extract from our recently-launched FREE report, The Rise of Experiential Travel, download the report here for free, to get the full goodness!
“When we launched we really saw a hole that wasn't being addressed in travel media that needed to be talked about, which was this idea of traveling as a way to connect with people, immerse in the culture and really get beneath the surface of a place,” says co-founder Joe Dia
