Royal Caribbean Tries to Lure Millennials Onboard with Faster Wi-FI
Skift Take
Faster Wi-Fi will make passengers of all ages happy, but it takes turning that connectivity into a facilitator for sharing via influential accounts to turn greater bandwidth in a grassroots social movement.
For many cruise lines, the battle for first-time passengers is a matter of life and death. And the market with the greatest potential is the 95 million millennials that have yet to take a cruise.
“We know that the future is bright for us if we can get them on their first cruise — they will come back multiple, multiple times," says CLIA senior vice pres
