Airlines Plan to Make Money Serving Targeted Ads to Idle Flyers
Skift Take
Airlines are looking to monetize the in-flight experience in any and every way possible. The upside of this strategy is that it won't cost passengers much like bag fees and extra foot room do.
Airlines are about to start making more money off of flyers.
The pro: It won't cost flyers a dime. The con: It includes more ads with creepily accurate targeting.
Panasonic Avionics, a in-flight entertainment supplier for airlines like United and Singapore Airlines, inked a partnership this week with digital ad tech firm Me
