TikTok Ban: Deadline Nears, What Does It Mean For Travel?
Skift Take
Travel companies using TikTok for marketing face uncertainty as the April 5 deadline approaches to avoid a U.S. ban.
With no clear sale agreement in sight, the stakes are high for travel brands that have built significant followings. Expedia has amassed 1.8 million followers, while Royal Caribbean has 1.3 million followers, and Walt Disney Co.'s parks division has 12 million.
"This matters for travel because TikTok is one of the most popular marketing channels in the world," said Hannah Bennett, TikTok's head of travel, in a Skift interview in January.
President Donald Trump will discuss with staff a final proposal of potential private investors for TikTok on Wednesday, according to sources who spoke with CBS News.
President Trump indicated last week he's amenable to keeping the platform opera
