Lady Gaga's Singapore Tour Drives Surge in Interest from Indian Travelers

With Lady Gaga set to take the stage for four exclusive shows in Singapore in May, Indian travelers were among the top five global markets searching for accommodation in Singapore during this period, according to online travel platform Booking.com.

Singapore will be Lady Gaga’s only stop in Asia during her latest world tour, and according to the platform, fans from across Asia-Pacific are heading for the concert.

According to Booking.com’s search data for the week after the announcement of ticket sales, there was a 20% increase in accommodation searches for Singapore during the concert period from Indian travelers. While fans from Australia are leading the travel search to Singapore for the concerts, India is second followed by Singapore, Taiwan, and the UK.

The trend has also been observed by other travel platforms. 

“Our data indicates a strong travel demand for upcoming music events, such as the Lady Gaga concert in Singapore. Routes from major metros like Delhi, Mumbai, BengaIluru, Chennai and Hyderabad are witnessing strong demand, with average roundtrip airfares ranging at approximately INR 36,000 ($420) from Delhi, INR 27,000 ($315) from Mumbai, and INR 26,000 ($305) from Bengaluru for bookings made 15 days in advance,” Rajeev Kale - President & Country Head, Holidays, MICE, Visa - Thomas Cook (India) Limited told Skift.

Last year, Taylor Swift’s six-night sold-out concert run in Singapore, between March 2 and March 9 last led to the city-state recording 1.48 million visitor arrivals and experts projected tourism receipts of SGD 500 million ($373.5 million).

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