Short-Term Rentals: Airbnb's Dominance and Booking's Gains in 1 Chart
Skift Take
The big three online travel agencies are generating almost three-quarters of the short-term rental revenue on the planet. The rest of the crowd is seeing their previous foothold diminishing.
The big three online travel agencies in short-term rentals — Airbnb, Booking.com and Expedia/Vrbo — wielded a commanding 71% of global market share in 2024, a huge leap since the pre-Covid era.
Skift Research estimates that the global short-term rental revenue was $183 billion in 2024. That number excludes camping groups, RV and trailer parks.
In 2019, prior to the pandemic, Airbnb, Booking.com and Expedia/Vrbo collectively accounted for just 53% of global short-term rental revenue, according to Skift Research. [See the chart below.]
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