Manfredi Lefebvre Redefined Luxury Travel in Europe. Here’s His Vision for AirAsia’s Superapp — Exclusive

When Manfredi Lefebvre d’Ovidio was named chairman of AirAsia Move, the online travel platform of Capital A, on January 14, industry watchers took note. Lefebvre brings with him decades of experience leading luxury travel giants like Abercrombie & Kent and Crystal Cruises.

It signals ambitions to improve user experience, expand markets, and possibly venture into cruises. “I'm in both the learning phase of what the potential of an AirAsia Move is, and in the contributing phase,” Lefebvre told Skift in an exclusive interview.

Best known as the former chairman and owner of Silversea Cruises, Lefebvre sold two-thirds of the company to Royal Caribbean Cruises in 2018 for $1 billion. He now sees potential in integrating cruises into AirAsia Move’s offerings. “Cruising is a very fast-growing product,” he said. 

This also aligns with AirAsia Move’s vision to grow beyond its Southeast Asian roots.

Skift featured Lefebvre on our inaugural Power Rankings list last year. With a n