First read is on us.

Subscribe today to keep up with the latest travel industry news.

Wynn Resorts Hopes London Deal Will Bring Rich Brits and Indians to UAE Casino


Wynn Resorts

Skift Take

20 new gaming tables is hardly going to make a dent for Wynn Resorts, but the Crown London gives Wynn a chance to pitch its other hotels.
Summarize this story

Select a question above or ask something else

Summarize this story

Wynn Resorts has announced it will acquire Crown London, a small member's club and casino in the UK capital. It's not a huge acquisition: Crown London has just 20 gaming tables compared to the hundreds at Wynn Las Vegas. But the takeover is a strategic move by Wynn to draw in more British and Indian business to its bigger projects.

Wynn Resorts CEO Craig Billings said: “This acquisition of an iconic asset offers us a presence in a global gateway city and will create a conduit for Wynn guests to visit our resorts."

Billings specifically called out the potential for it to increase visitors to Wynn Al Marjan Island, in Ras Al Khaimah in the United Arab Emirates.

The acquisition of the British casino, formerly known as London Aspinalls, is subject to regulatory approvals.

In a note sent to investors, CBRE’s John DeCree described the acquisition as “small but strategically significant” – even if the property itself does not generate meaningful cash flow.

“The London VIP casino market had been in decline prior to the pandemic, and we suspect the asset probably doesn’t generate much cash flow (if any) today,” he said.

“That said, we view this as a very strategic purchase for Wynn. Aspinalls caters to very high-end VIP gaming customers from London but also internationally, including from Asia, India and the Middle East, making it a very unique customer acquisition tool for Wynn Al Marjan Island."

“Aspinalls hosts a regular Bollywood Night, and India is one of the top feeder markets for tourism to the UAE. This acquisition gives Wynn a flag in a gateway city that should help build the global database and boost Wynn’s brand power in the region ahead of a blockbuster opening in the UAE."

Billings said during an earnings call last year that while Europe is an important market for the UAE in general, India is also a huge market for that part of the world. “There’s a lot of folks there. There’s a lot of wealth in India, and that’s going to be an important market [for Wynn Al Marjan].”

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored
Tourism

Why Bhutan May Make Trump’s Travel Ban List 

Bhutan’s name on the list might be less of an oversight and more of a deliberate move by U.S. policymakers, looking to get ahead of future challenges in an increasingly complex immigration landscape.
Tourism

Trump's Next U.S. Travel Ban May Target Dozens of Countries

Memos circulating in the Trump administration list as many as 43 countries whose citizens could face restrictions on U.S. visits. Many of these nationalities hadn't been included when the previous Trump administration introduced restrictions and bans.