Luxury is fun, and lifestyle properties are hip. Yet mid-market brands that serve middle-class travelers, a rising group, are the biggest opportunity for major hotel groups.
India's middle class is a powerhouse in the travel game. Young, cash in hand, and with a taste for diverse experiences, they're shaping the future of travel.
Travel is a huge investment and a cherished experience for most people, and customers are demanding more from brands in exchange for their loyalty. Many travelers are making it clear that they want more than status and points — they want real relationships with companies (and people) who care.