U.S. Adventure Travelers to Ramp Up Spending
Skift Take
U.S. travel reflects cautious optimism, with growing financial confidence balanced against rising costs and shifting spending behaviors.
Adventure travel is emerging as a key segment in U.S. leisure travel. According to Skift Research findings, the core demographic for adventure travel consists of young adults aged 25–44, predominantly male, and from middle-income households. These travelers favor guided tours and mid-budget options for convenience and safety while pursuing outdoor and thrill-seeking activities.
With most earning
