Marriott Luxury Hotel Push Targets Wealth Transfer to Millennials and Gen Z
Skift Take
Marriott sees an opportunity to tap into luxury travel spending by millennials and Gen Z, expected to inherit tens of trillions of dollars worldwide over the next couple of decades.
Marriott International is embarking on an ambitious luxury expansion, betting on a massive generational wealth transfer to fuel demand for high-end experiential travel over the next two decades.
Marriott said Tuesday that it has more than 260 luxury properties in its development pipeline, roughly a 50% increase from today's 529 proper
