Do Indians Want a Travel Superapp? - India Report
Skift Take
Indians find the booking process complicated, a new research shows. Could a superapp be a solution to their problems?
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Indians are dissatisfied with the existing travel planning options and are seeking a travel superapp, Accenture’s latest research has revealed.
Based on a survey of travelers, the professional services company said travelers feel the booking process is the most complicated stage of a journey: Each part of the trip ranging from hotels and flights to activities and restaurants requires a separate reservation and payment process.
Some highlights from the survey:
97% of Indian travelers wanted a travel “superapp” that would offer integrated access to a range of travel-related services, including personalized destination ideas, flights, dining and more. 73% of the Indian travelers said that lack of bundling options to create a connected trip was their biggest challenge. 63% of Indian travelers said that they found navigating apps and websites complex. 61% complained of unwanted notifications and promotions. 60% said that lack of options for customization or filtering content added to the time required to make a decision. 55% expressed concerns about data privacy and security.Indian online travel agency MakeMyTrip is eventually planning to launch a travel superapp. In an interview with Asia Editor Peden Doma Bhutia, CEO Rajesh Magow said, “We definitely want to be a superapp in the travel vertical. We do not aspire
