IHCL Takes Control of India's Tree of Life Boutique Hotel Brand
Skift Take
The latest acquisition by India's largest hotel group suggests that "experiential leisure" is becoming popular. "Experiential leisure" means "hotels with small room counts and home-like architecture, so vacationers can pretend they're not at hotels."
India's largest hospitality company, Indian Hotels Company (IHCL), is expanding its "experiential leisure" segment by acquiring a majority stake in the operating company behind Tree of Life Resorts and Hotels, the firm said Tuesday.
Tata-backed IHCL will take a 55% stake in Tree of Life, deepening its partnership with Ambuja Neotia, a real-estate developer and operator in Kolkata, which owns the remaining share.
IHCL said the all-cash
