Premier Inn: 5-Year Plan And Converting Restaurants to Hotel Rooms
Skift Take
The most intriguing of Premier Inn's plans is to replace many of Whitbread's restaurants with mini-hotels. While this tactic is only a small part of the brand's overall growth plan, it highlights how hotels are outperforming restaurants.
Whitbread, parent company of Premier Inn, unveiled on Wednesday an ambitious 5-year plan aimed at driving growth for the UK's largest hotel chain.
"We ... will extend our market leadership position in the UK and drive our business in Germany where we are on track to reach breakeven on a run rate basis later this year and become the number one hotel brand," CEO Dominic Paul told analysts.
One tactic is to convert restaurants run by parent company Whitbread into Premier Inn-branded mini-hotels, adding about 3,500
