The Woman Traveler - Key Data and Insights: Skift Research
Skift Take
Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.
Women travelers are a dominant force in the travel industry, and their influence is far-reaching: 82% of all travel decisions are made by women, whether it’s choosing the destination, booking accommodations, or deciding on tours and activities.
Skift Research explored the implications of their role in our latest report on "The Woman Traveler."
Women are projected to control 75% of discretionary spending by 2028, and this growing economic power signals a crucial shift for companies, which must prioritize understanding and catering to women’s evolving preferences to remain competitive
