#BoycottMaldives Thaws in India: EaseMyTrip Resumes Bookings After 'Improved Ties'
Skift Take
The re-entry of EaseMyTrip into the Maldives market signals a thaw in the diplomatic frost. But it also raises questions about how travel companies should respond to political tensions. Should they pick sides, or remain neutral, serving the interests of travelers and the economy?
Indian online travel company EaseMyTrip has resumed flight bookings to the Maldives. This comes after EaseMyTrip suspended services in January following a diplomatic spat between the two nations.
In a filing with the Bombay Stock Exchange (BSE) on Friday, EaseMyTrip announced the resumption of flight bookings to the Maldives, citing “improved bilateral ties" between both the governments and positive discussions with the Maldives tourism ministry.
“Basis positive developments in mending India-Maldives bilateral ties, by both governments, we are resuming bookings to the Maldives,” said Nishant Pitti, co-founder and CEO of EaseMyTrip.
Diplomatic Rift: The #BoycottMaldives MovementEaseMyTrip suspended all bookings to the Maldives earlier this year in respons
