Skift Power Rankings: Manfredi Lefebvre d'Ovidio
Skift Take
Key Points
- Manfredi Lefebvre d'Ovidio has a long career in luxury travel, notably with Silversea Cruises.
- He sold two-thirds of Silversea Cruises to Royal Caribbean Cruises in 2018 for $1 billion.
- Lefebvre acquired Abercrombie & Kent and relaunched Crystal Cruises, focusing on high-end travel.
Summary
Manfredi Lefebvre d'Ovidio, chairman of the Heritage Group, has a long-standing career in luxury travel. He is renowned for his role as the chairman and former owner of Silversea Cruises, which grew from two ships in 1994 to a fleet of 13, before selling a majority stake to Royal Caribbean Cruises in 2018. With a 40-year career in travel, he has made significant contributions, including the acquisition of Abercrombie & Kent and the relaunch of Crystal Cruises. His ventures continue to cater to the ultra-wealthy, offering exclusive travel experiences.
Heritage Group chairman Manfredi Lefebvre d'Ovidio has spent decades focused on the top end of luxury travel, from ultra-expensive cruises, to private jet tours, to off-the-beaten-track safari tours for the rich.
He’s best known as being chairman and former owner of Silversea Cruises, a company founded by his father based out of Monaco. The business started in 1994 with two ships – today it has 13. In 2018, he sold two-thirds of the company to Royal Caribbean Cruises for $1 billion.
With 40 years of experience across travel, and having turned Silversea from a three-vessel company to a giant with 900 destinations worldwide, he is deeply connected to the cruising sector.
In February 2019, Lefebvre bought 85% of the American luxury travel company Abercrombie & Kent for an undisclosed amount. A&K are masters of high-end trips for the intrepid traveler, offering $20,000 treks across Saudi Arabia, river cruises along the Peruvian Amazon, and $40,000 desert safaris.
In 2022, the 71-year-old bought Crystal Cruises through A&K when it was on the brink of insolvency, with plans to relaunch the brand for an even richer clientele. Since then, Crystal has been promising to expand its fleet since it was bought out by Lefebvre, with A&K already relaunching the Crystal Serenity and Crystal Symphony - its two current ships.
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