BTS' Jin Leads Global Tourism Push as Seoul Turns Up K-Pop Charm
Skift Take
Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.
At first glance, it might seem like just another music video. But Seoul’s latest promotional clip released on Thursday, featuring K-pop superstar Jin from the popular band BTS is part of a series designed to showcase the Korean capital's tourism potential.
The first video in the three-part series, aptly titled "Love," captures the romantic essence of Seoul. It begins with Jin playing music on a turntable and highlights popular dating spots like Ikseon-dong and Namsan Seoul Tower.
https://www.youtube.com/watch?v=sJfVZwwsrCQ Source: VisitSeoul TV, YouTubeThe second segment, "Inspire," scheduled for release on September 5 will explore Seoul's distinctive aspects. This includes the city's fashion, culinary delights,
