Interest Rate Cuts Could Unlock Hotel Dealmaking: 9 Trends to Watch


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Skift Take

Cuts to interest rates would inject much-needed momentum into hotel deals and development. It's time to dust off those "When Rates Fall, Hotels Call" t-shirts you've had in the closet.

A cycle of interest rate cuts could start as soon as September, according to comments Friday by Jay Powell, the chairman of the U.S. Federal Reserve: “The time has come for policy to adjust,” Powell said.

After more than two years of elevated rates, the hotel industry is optimistic that cuts could spark a rush to negotiation tables, speeding up acquisitions, hotel development, and refinancings.

"A Fed rate cut cycle could help stabilize the economy, which would be a boost to both consumer and business sentiment," said Seth Borko, head of research at Skift Research.

Here are 9 likely impacts on the hotel sector.

1. A Boom in Hotel Asset Sales

An interest rate cut in September will be positive for the market in two respects, according to Kevin Davis, group Americas CEO at JLL Hotels & Hospitality, an investment advisory firm that has helped trade more than $83 billion in hotel assets in the past five years.

"First, it will improve the investment return math," Davis said. "Second, and perhaps more importantly, it will improve investor psychology, leading to a greater willingness to buy and sell assets."Any additional cuts later in the year could "significantly jumpstart investment activity," he said.

Last year, global hotel transactions hit their second-lowest volume in a decade. Only the 2020 pandemic year was worse, according to JLL.

High interest rates have prompted many buyers and sellers to wait. Dealmakers signed only $50.5 billion of hotel transactions last year, compared with $77.8 billion in 2019.