Timeshare Giants Report Consumer Pullback – Here's the Outlook for Vacation Ownership

The three largest U.S.-based sellers of vacation ownership, or timeshares, have seen a broad pullback in consumer spending behavior.

During earnings calls, executives noted an increased consumer hesitancy to buy timeshares, particularly for new buyers in the bottom third of income.

However, surveys suggest that people already owning timeshares strongly intend to use them within the next year. The pullback comes from a high level of demand. In 2023, the sector saw sales volume of $11 billion — a full recovery from pre-pandemic levels.

Here are key points Skift heard during second-quarter earnings calls.

The largest vacation ownership company, Hilton Grand Vacations, has lowered its full-year EBITDA guidance to $1.075-$1.135 billion, down $125 million from before. The company said it expected to see macroeconomic pressure on its target customers in the back half of the year and anticipated flattening buyer tour flow with growth.

"As we moved into June, however, we experienced a broad-based