Saudi Takes 2 Million Photos of Neom in ‘Ground X’ Project to Build Investor Trust


A futuristic indoor city

Skift Take

Saudi has launched a global drive to bring in more investors and it wants to demonstrate progress. "Show, don't tell," says Neom.

Saudi Arabia wants investors to know its ambitious Neom development is on track.

Its effort is called “Ground X” and is meant to show live feeds of construction sites, project deadlines, and a “progress library” for each zone of Neom, including Sindalah, The Line and Trojena.

Skift learned about it through a Neom job posting, an active listing calling for a "PMO Specialist" to join the Ground X team, which the posting says is "responsible for delivering a mandate to document Neom’s progress." 

The Ground X website is not open to the public and Skift was not able to review it.  

But a public version of the website does give some details: It says it has installed 452 time-lapse cameras, 63 live cameras and more than 300 drone locations across Neom, capturing two million photos and 70,000 videos